Business Intelligence

Successful Business Blog

Firstly you need to know why you want to create a business blog?Whether you want to create a blog to boost a product sale or to connect with your customers ?These are few questions which should be answered before starting up a business blog.

To build a business blog that will increase your search engine rankings you need to build your brand. A successful business blog is a blog which will get you the desired result and achieve the purpose for you.Great business blogging can add value to your online business.

Make your blog readable with sub headings,keyword phrases and divided into paragraphs.This will give your blog a professional feel.Even a busy customers who visits your blog should be able to make out the objective of your content.

You should write a blog which should be far away from your personal views.You should add nothing personal to it.It should focus on the main objective for which the blog is created.

To make a business blog successful you should write articles relating to your products or services.These information should provide a valuable information about your services or products and the benefit the customers are going to get reading this.So you should keep in mind that when you start writing a business blog it should be a continuous process.



How to Promote Content on Social networking Sites

Social networking is a part of social media. If you know the tricks you can generate a massive traffic. You can find many successful bloggers and internet marketers who have implemented social networking techniques successfully in promoting there content to bring in more traffics.

Firstly you should know what is social networking.It can be said a platform provided by websites where the goal is to allow users of a certain group, or having a certain interest, to connect, interact and share information. The services allowed do allow members to write a small bio or profile, create informational or entertaining content and include a link. Since there are hundreds of millions people using social networking, it is possible to drive those traffic to your websites.


SEO in with Social Media Marketing

Social Media Marketing and SEO are incomplete without the other. When these two are made to work together then the result is said to be more effective for your business or your customer. Content plays a big role on whether you succeed or whether your business is left behind.

Right from the beginning of your social media campaign, you should also look at it from a SEO point of view. You need to know your keywords for your business and your customer as you optimize photos, videos and bio information in your profiles, URL names and more. These keywords you can get from a thorough research depending on the requirement of your business or your customer. You should target the exact words on which you want your product/services to be searched by the customers. You need to have a thorough research in order to carry out the search media marketing campaign. Nowadays, you cannot look at social media without thinking about SEO and vice versa.

Why does it matter?

It has been revealed from market research that both search as well as social media plays an important impact. Online buyers rely on a healthy mix of search and social media throughout the purchasing process. Take a look at what buyers think as important:

So you need to very clear that social media plays an important role otherwise your business will truly suffer. The benefits of incorporating social and search features onto your website will grow your business because of the increase in online/offline word of mouth recommendations. This will surely help to open a interaction with potential customers that you would never reach by just using traditional marketing.

Social Media Marketing


Social Media is assumed to be a very comprehensive tool for reaching people.It is a very good idea of reaching directly to your network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the real strength is to reach beyond your direct network of social media connections. By social media marketing it becomes easier for others to share your contents in there personal network as well as with other community sites.

So what can be done to move the process along?You cannot directly influence others to include your contents but surely indirectly you can encourage others.There are certain tips which should be taken into consideration :

Making Your Content More Social Media Share-Friendly

1. Attractive Article title. It is important to make your article titles and headlines of the content which you want to share in social media very attractive and pulling in nature. You should give an eye-catching, interesting title with a very clear indication of what your content will be about.

2. Briefing. Do not make your title too lengthy .The content should be very descriptive and knowledgeable so that it can connect to the right people.Do not make your content very lengthy and dragging rather make it illustrative and constructive.

3. Amazing image. When posting on a social media sites you should add an pleasing and a motivating image to your content.The image description must relate your content proving it to be more inviting for visitors.

4. Add social sharing buttons. You should add social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ in order to encourage more visitors to share your content in social media,put these buttons to every landing page, web page, blog article, and other piece of content you create.

5. Content quality is high . The content you are thinking to spread in social media needs to be good. Every trick of your's to promote fail's if your content is no good at its very core. You should focus on the quality of your content to make it successful.