Business Intelligence

Web Designing and SEO

The website should be designed keeping in mind W3 standards.This technique of designing a website helps in ranking the site with popular search engines.W3 stands for world wide web consortium.The consortium is working to standardize the web.For designing a website you should prefer a valid HTML and CSS.When you start designing a website you should focus on both the layout as well as the content of the site.The design of the layout should be simple and attractive.


In search engine optimization the content of the website plays a major role.You should keep the content simple and include keyword phrases which you want to optimize.You should have a basic idea of the HTML tags used for search engine optimization while designing a website.


There are several important tags that go into HTML code.These tags are invisible to the user browsing the website but are used by search engines.While designing you should keep in mind that you include these tags in every page of your website.


For a better and successful SEO you should know your customer.

Internet Marketings


A term used for marketing over the internet.Technically it is the promotion of products and services over the internet.An electronic media promotion to reach the right customers over the internet.
Internet users are increasing day by day as such internet marketing has become an important aspects of companies to reach their customers over the internet.It involves various online advertisements to drive traffic.It involves various strategies used to market product or services online.SEO,SEM,Email marketing etc play an important part on the success of internet marketing.Constantly new strategies is being devised to drive the traffic and promote sales.It is becoming increasingly important among business houses who want to reach world wide customers.

What is SEO


Search engine optimization builds traffic of your site. It can be termed as a set of activities and methods for improving the reach of a site.Search engine have an algorithm to sort and reach websites. Websites which accomplished these algorithm with highest relevancy reaches the top spot on search result with a search engine.There are certain basic rules for performing SEO and it is approached differently with a common goal.
Simply it is a technique of helping the site be found by search engines for keywords relevant to your site.It will help you in reaching the right people for your site as well will help you getting ranked with search engines.